The Lords Of Water

A WARNING TO ALL OF HUMANITY!

A collaboration with Anomaly NYC that brings Crown Royal’s Apple Whisky to the forefront: a dynamic showcase of shifting styles, tones, and textures. Each scene reflects the creativity and diversity of its audience, translating that energy into motion and design.

Produced and directed at Golden Wolf, the project fuses experimentation with craft, spotlighting the bottle as a canvas for expression and individuality.

Role: Creative Director

• Credits

  Directed & Produced at Golden Wolf

  Executive Creative Director: Ingi Erlingsson

  Executive Producer/Managing Director: Dotti Sinnott

  Executive Producer: Tan Jones

  Creative Director: Stefan Falconer

  Art Director: Charles Bigeast

  Head of Production: Heidi Stephenson

  Production Coordinator: Dani Bordelon

  Production Assistants: Alex Young | Luna Gosling

  Storyboard: Carlos Linares-Rivas Rodríguez

  Design: Nick Stoney | Johnny Cardoso | Lyly Hoang | Mikhail Kalinin

  Animation: Stephanie Mercier | Carlos Linares-Rivas Rodríguez | Ian Chan | Rebecca Oddy | Thomas Eide

  FX Animation: Tim Whiting | Kensei Thomas

  CG Lead: Thomas Purrington

  Compositing/Motion Graphics: Mathieu Durand | Jo Baaklini | Stefan Ahmad

DESIGN

This stage focused on pushing the visual identity of Crown Royal Apple in unexpected directions. We explored how the bottle could exist across different worlds, experimenting with materials, form, and motion to find fresh ways of expressing the brand.

It became a deep dive into visual storytelling, exploring contrast, composition, and rhythm to create designs that captured the essence of Crown Royal’s world.

SOCIAL MEDIA CONTENT

From the start, the film was built with adaptability in mind. Every scene was crafted to hold up as its own self-contained visual, giving the campaign a flexible toolkit of social assets.

This approach turned the hero film into a library of striking, standalone moments that carried the same creative energy in a more immediate format.

BEHIND THE SCENES

The process behind the film was as experimental as the visuals themselves. We tested new ways of combining design and motion, often building scenes through playful exploration rather than fixed plans. That openness created space for happy accidents and unexpected details to become part of the final piece.