Samsung x spotify

APPLE ICON

A collaboration with Anomaly NYC that brings Crown Royal’s Apple Whisky to the forefront: a dynamic showcase of shifting styles, tones, and textures. Each scene reflects the creativity and diversity of its audience, translating that energy into motion and design.

Produced and directed at Golden Wolf, the project fuses experimentation with craft, spotlighting the bottle as a canvas for expression and individuality.

Role: Art Director

• Credits

  Directed & Produced at Golden Wolf

  Executive Creative Director: Ingi Erlingsson

  Executive Producer (New York): Dotti Sinnott

  Executive Producer (London): Tan Jones

  Art Director: Stefan Falconer

  Design/Boards: Sammy Moore

  Design: Jonas Devacht | Joao Lavieri | Siena Allison

  3D Design/Animation: Rory McLean | Tom Purrington

  2D Animation: Bishoy Gendi | David Feliu

  Compositors: Ian Pinder | Craig Maxwell

  Production Assistants: Kuba Sobieski | Sophie Omer-McWalter

  Representation: PSYOP / BLACKLIST

  Audio: Mr. Bronx

  Music: Lex Junior "Spicy Tunaz"

• Live action credits

  Live-Action Producer: Ruaidhri Ryan

  First AD: Bryony James

  DP: Denzil Armour Brown

  Focus Puller: Oleg Poupko

  Gaffer: Matthew Moffat

  Spark: Max Halstead

  Video Playback: Jack Driver

  DIT: Rosie Taylor

  Asst. Production Designer: Will Vincent

  Art Dept: Scott Kennedy

  Make Up: Giada Venturini

  Wardrobe: Isabelle Cook

  Runners: Akay Delano | Liam Coles

  Talent: Shamoni Williams | Obi Williams | Folashade Omishola | Akeim Toussaint | Pablo De La Cruz

DESIGN

This stage focused on pushing the visual identity of Crown Royal Apple in unexpected directions. We explored how the bottle could exist across different worlds, experimenting with materials, form, and motion to find fresh ways of expressing the brand.

It became a deep dive into visual storytelling, exploring contrast, composition, and rhythm to create designs that captured the essence of Crown Royal’s world.

SOCIAL MEDIA CONTENT

From the start, the film was built with adaptability in mind. Every scene was crafted to hold up as its own self-contained visual, giving the campaign a flexible toolkit of social assets.

This approach turned the hero film into a library of striking, standalone moments that carried the same creative energy in a more immediate format.

BEHIND THE SCENES

The process behind the film was as experimental as the visuals themselves. We tested new ways of combining design and motion, often building scenes through playful exploration rather than fixed plans. That openness created space for happy accidents and unexpected details to become part of the final piece.